A Surprising Baby Name Trend: Twilight Tags
Thursday, May 13th, 2010
Who would have thought that people would name their babies after fictional characters? OK. Well, that doesn’t sound so outlandish. In fact, it probably happens more than we realize. For example, it’s possible that Breakfast at Tiffany’s character Holly Golightly that was behind the uptick in babies named Holly that really took hold in the 1950′s.
But people naming their babies after fictional vampires? That’s quite another story! You would have had to been locked in a cave (hopefully not a bat-infested one) to have missed the Twilight phenomena over the last several years. A series of four books were written by Stephanie Meyer and sold millions of copies. The Twilight series gave an interesting twist on an old theme – vampires that feed on the blood of animals instead of humans (although technically humans are animals too). So they’re still vampires, but they seem to have a conscience. (That’s what I like in my fictional, blood-sucking characters: a conscience.)
Some of the main characters in the Twilight series of 4 books are Bella Swan (a human character), Edward Cullen (one of the undead vampires), and Jacob Black (a werewolf). In fact, Bella finds herself in the midst of a love triangle, struggling to choose between the affections of Edward and Jacob. And true to today’s reality TV voting style, people are selecting their preferred mate for Bella. Those who think she should go with the vampire refer to themselves as in Camp Edward and those who think she should go with the werewolf (Vampire or Werewolf? Wow the singles market really is tough these days) refer to themselves as in Camp Jacob.
As a result of the books’ popularity and ensuing movies, we now see some subsequent influences in baby naming trends. In the book Freakonomics, authors Levitt and Dubner tried to make a point that baby naming trends are not influenced by celebrities (fictional or not). And they do raise a good example in the book. Madonna has sold millions of records worldwide, but her ability to translate her success into a naming franchise fizzled. The name Madonna never even made it on the top 1,000 names list for baby names.
However, there are some examples including this Twilight tagging trend (pardon the alliteration) that might be an exception to their theory. The names Bella and Jacob are now top of the list according to the Social Security Administration’s recently released list of Top 10 Names for 2009. Edward ranked 137th and Cullen leaped up to 485th; an impressive showing for both.
Lots of things influence parents when selecting a name for their baby. Levitt and Dubner had this to say about parents and names, “An overwhelming number of parents use a name to signal their own expectations of how successful their children will be.” Let’s hope the Jacobs, Bellas and Cullens take their moniker to a higher level than their fictional character counterparts.![]()






